There are so many different types of lighting technologies available today and each has its own set of pros and cons. Some retailers don’t realize that lighting selection impacts more than just interior visibility – lighting impacts your brand, store temperature, energy consumption, and more. Since there are many variables involved in lighting selection for your locations, we’ve developed this guide to help facility managers determine “what’s watt.”
The Technology and Economics of Retail Lighting
Lighting is vital to retail success. In purely functional terms, customers and employees need to be able to see where they’re going and move around safely. Lighting can also showcase products and highlight their appeal—diamonds are never more brilliant than under bright white light, and jeans lit in soft blue will appear more comfortable and inviting.
On a higher level, retail lighting can be an integral part of a company’s brand image. Is your brand cool, modern and reserved? Exuberant and multicolored? Strategic lighting enhances these brand images and imprints them on your customers.
However, lighting has its costs. Retailers must balance the value of their desired look with other considerations, including price, lifespan and sustainability. In this whitepaper, we will discuss the latest issues on both sides of the lighting equation so you can determine the right mix for your facilities.